Apple iOS 7 – GM & iPhone 5C and 5S

Well…after trying to come to terms with the “nothing” Apple event of September 10th and a day with the GM of iOS7, I can probably echo the thoughts of many Apple device users and the stock market…Apple has lost it.

While most people would agree to the fact that Apple has some of the best talent in terms of developers and designers, they alone, cannot really do much. The current Apple “leadership” has to shoulder the responsibility for this.

They legacy that they (Apple) inherited is so strong that the momentum will continue to make money for some years to come. Given the fact that the other mobile OSes are not really anywhere close to the iDevice ecosystem, the current Apple “big guns” will continue to make money while the company faces a downtrend.

In an earlier post, I had mentioned the fact that if Apple brings out another cheap variation of the iPhone, then, we could be sure that the company had lost it.

When the rumours of the iPhone 5C (I still call it cheap, even though it’s not) surfaced, it was disturbing. Then, there was the thought that…why not? People who had not used an iPhone because of the price barrier, would probably go for it. The drawback might be that Apple might not be able to deal with the massive traffic caused by a cheaper iPhone variant.

Alas, that was not to be. The Apple “leadership” had other ideas. The iPhone 5C is not cheap by any standards. Then, one has to wonder as to why the 5C was even created…? Logically, it would seem that the 5C was created to make a lower end iPhone 5 so that the 5S would look like a premium option. If we compare the iPhone 5 and 5S, I have serious doubts that the majority would pay a premium for the 5S. To be honest, I would wonder why people would pay a premium for the 5S since the 4S would be free on contract. If all I wanted was a faster device to play games, I would not be purchasing a phone.

Again, I already mentioned in an earlier post that for the majority, a phone is a phone. People who go after the latest and greatest will pay for the 5S, but, people who use the iPhone as a “smartphone”, will probably skip it.

If we look at the track record of Apple since Jobs, it has gone just one way…down. The iOS 6 and the so called Apple “Maps” disaster continues even in iOS 7 GM. iOS 7 itself, was a disaster to begin with. Although somewhat toned down to be just about usable now. The UI might be acceptable just because it needed a change, the UX remains terrible. The built-in apps are completely inconsistent in terms of UI and UX. The calendar app remains unusable. The choice of colours is absolutely atrocious, specially in the case of calls.

While some people, myself included, would have accepted any incremental change in the UI simply because it was needed, the iOS 7 UI was not it. It lags iOS 6 in terms of usability and consistency.

While Apple claims to have added “n” number of “new” features, they forget to mention the fact that all of these “n” number of features existed in the 10+ year old Nokia phones. Of course, the usability of these “new” features is questionable. For example, none of the lists in iOS 7 GM are indexed even now. You can keep scrolling up and down even in the notifications under settings and spend a lifetime there. The block list is scattered across 3 different locations with no navigation/grouping or anything to make it usable…not even stats of blocks! Pathetic!

The entire history of Apple devices, since Jobs, reflects the same pattern. The same applies to the laptops and OS X. A company, once known for it’s attention to detail, design and innovation, seems to be going off on a tangent now.

For example, take iTunes. Even though the iOS 7 has reached GM, there is not even a beta that supports the folders in iOS 7. Never before, in the history of iOS or iDevices, has this happened.

To summarize, given the fragmentation of Android, the state of affairs of BlackBerry and the similar state of the Microsoft-Nokia combine, the iDevices and iOS, despite their faults, will continue to rule the premium segment for sometime to come. The only hope of something better, might come from Microsoft, if at all. Of course, there is a slim chance that it could come from a completely new source.

Lastly, like most iDevice users, I can only hope that there is some serious re-jig at Apple which would change it’s current direction and go back to being the company we all admired and invested in. Not a company that goes into selling leather jackets/covers and docks for devices just to try and make some more money…

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